Bringing heritage and new models to life (economic, events, new forms of mediation, new uses, etc.)

Bringing heritage and new models to life (economic, events, new forms of mediation, new uses, etc.)

Conference

2025-03-25 | 05:00 PM - 06:00 PM | Gabriel Conference Room

Faced with changing public expectations and the challenges of preservation, how can we breathe new life into heritage and ensure its sustainability? This panel will explore innovative approaches that transform heritage sites into vibrant and attractive spaces. Whether new economic models, event planning, immersive mediations or diversions of use, these strategies make it possible to renew the visitor experience and involve new audiences. Through concrete initiatives, this discussion will highlight the levers for making heritage a cultural and economic driver anchored in its time.

Speakers

CENTRE DES MONUMENTS NATIONAUX

Josy CARREL-TORLET

CENTRE DES MONUMENTS NATIONAUX

Directrice du développement économique

Acta Vista

Pâquerette DEMOTES-MAINARD

Acta Vista

Directrice générale d’Acta Vista et Citadelle de Marseille

Snap Inc

Antoine Gilbert

Snap Inc

AR Studio Manager

Atout France

Valère ROUSSEAU

Atout France

Coordinateur du programme Réinventer le patrimoine

Licorne Culture

Adrien JOLY

Licorne Culture

Fondateur