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Tourism and attractiveness: New communication approaches for sustainable tourism

ConferenceTRAINING / RECRUITMENT / CONSULTINGSustainable developmentTourisme

2025-03-26 | 12:30 PM - 01:30 PM | Gabriel Conference Room

How can we reconcile regional attractiveness and environmental responsibility in the era of sustainable tourism? This panel will focus on the sustainable tourism market and explore innovative communication strategies for promoting destinations while preserving their ecosystems. Between visitor engagement, authentic storytelling, and mobilizing local stakeholders, what are the best practices for promoting more respectful and balanced tourism? Through the perspectives of experts in territorial marketing, eco-responsible travel, and communication, this roundtable will highlight the levers for promoting more sustainable and ethical tourism.