Preserving History or Boosting Ticket Sales: Where to Focus? How to Build a Sustainable Operating Model?
WorkshopCULTURAL MEDIATION - AUDIENCE MANAGEMENTTicketing
2025-03-26 | 11:30 AM - 12:15 PM | Delorme Conference Room
Preserving history or boosting ticketing: where to place the cursor? How to build a viable operating model? To what extent should we imagine a user experience in its entirety, from ticketing to the visit to the store?
Case study: the Cité de la Mer in Cherbourg.
This workshop offers an in-depth reflection on the financial and operational issues related to the management of heritage sites. Through case studies, participants will discover how to articulate a financial projection strategy, optimize investments and ensure sustainable operation.
Topics covered will include:
- The development of economic models integrating conservation and enhancement constraints.
- Investment strategies to finance restoration, maintenance and tourism development.
- Optimizing operations by combining attractiveness, profitability and preservation of heritage
Speakers
Frédéric Rose
Anamnesia / Museum manufactory
Fondateur et dirigeant
Alexandre Lanoë
La Cité de la Mer
Directeur général
Exhibitors
