Ticketing: a real strategic lever for your cultural organization
WorkshopCULTURAL MEDIATION - AUDIENCE MANAGEMENTTicketing
2025-03-26 | 03:30 PM - 04:15 PM | Soufflot pitch room
Ticketing is much more than a simple sales tool: it's an essential strategic lever for culture and events. It determines access to shows, optimizes revenue, and feeds valuable databases to better understand your audience. Beyond its financial role, its operators are the guarantors of the spectator experience and influence loyalty. Yet, it remains underestimated and underfunded because it is relegated to a simple technical service. In the digital age, where data and business management are key, ticketing is becoming a true pillar of the marketing strategy of cultural organizations. It's time to give it the place it deserves!
Link to "La Billetterie" by Corinne Lefebvre: https://boutique.cnm.fr/la-billetterie-commercialiser-et-promouvoir-une-offre-culturelle.html
Speakers
Corinne LEFEBVRE
BILL-A
Franck STOFER
CENTRE NATIONAL DE LA MUSIQUE
Responsable coordination et développement
